Musikaliteten (meaning musicality) visual identity is designed intentionally to appear unified and comprehensive, for customers and society.
This new visual identity means that logo, colors, fonts, images and graphic elements are used clearly and correctly.
The visual identity is built around the concept of «musicality for all.» They want to make music-theatre relevant for all people of all ages and backgrounds. The aim of this music-theatre festival is to challenge the audience, make them think and wonder. With new visual identity the wish is to includes people who have sight, hearing and mobility problems. This using braille in the logo and a vibrating effect in the pictures, which give an impression of sound and movement.